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The application proportion of interactive LCD screens in the education market

Author：admin / Publication time：2022-03-16

In the past two years, against the backdrop of continued strong growth in educational interactive displays, commercial interactive displays have also ushered in a market turning point. According to data from Aowei Cloud Network, the market size of business conference interactive tablets was around 80000 units in 2017, and this year, commercial conference tablets have maintained a high-speed growth trend. Sales in the first half of this year reached 95000 units, a year-on-year increase of 215%, exceeding the sales of the entire year last year.

Industry insiders say that the doubling growth of commercial interactive screens is mainly driven by the rise of "large-sized display consumption". At present, the domestic large-sized LCD panel industry has entered a peak period. Including Huaxing Optoelectronics, BOE, CEC Panda, and Sharp, preparations have been made for the production of the 8.6 generation and 10.5/11 generation lines. The core supply size of the former is 58/65 inch LCD units; The latter is mainly aimed at 65/75 inch supply units. The construction of these new production capacities determines that within the next 3-5 years, the supply of flat panel displays will transition from 55 inches to over 60 inches, with 65-75 inches dominating the market position.

While scaling up, the price of LCD panels will also decrease. From a purely display unit perspective, 65 inch products are expected to enter the price range of 3000; The 75 inch unit will also enter the price space of 5000. With the production and listing of these LCD production capacities, in addition to supplying traditional civilian LCD TVs, there should also be a batch of production capacity that will be invested in the commercial display field.

In addition to the abundant production capacity of large screen LCD panels in the upstream, another reason is that the success of interactive LCD products in the education market this year has also stimulated the determination of some LCD brands to enter the commercial conference market strongly. According to Prospect Consulting statistics, as of the autumn of 2018, interactive LCD tablet products in the education market have surpassed projectors in sales, with annual sales reaching almost 600000 units.

The popularity of interactive LCD screens in the education market has attracted over 50 related brands to grab a share of the commercial display market, indicating the industry's optimism towards commercial conference tablets. Among them, major players in the education market, such as Honghe, Dongfang Zhongyuan, Changhong, and Xiwo, have begun to focus on commercial conference tablets, intending to replicate the model of the education market to the commercial conference market.

A channel insider told the audiovisual industry that projectors are still the main display products in the commercial office market, firmly occupying a large share of the market. However, large-sized LCD products that are impacting this market with concepts such as interaction and collaboration are coming with great momentum. Moreover, according to the trend of the first half of the year, commercial interactive displays are expected to exceed 200000 units this year, and this market capacity will further squeeze the application space of projectors. After being eroded by interactive LCD products in the education market, the commercial market has also begun to be squeezed out. It seems that projection products will be even more difficult in the future.

At present, the conference tablet market has begun to show its scale. Although the overall sales volume is not large compared to the size of the education interaction market, the future growth space of business conference tablets is huge. In the coming years, the business conference tablet industry will gradually move towards a period of stable development and open up a new era of high-speed growth. Therefore, in the future, interactive all-in-one machine manufacturers will rely on their technological advantages, continuously upgrading intelligent conference collaboration systems and service platforms, and believe that intelligent interactive all-in-one machines will usher in a revolution in conference rooms.