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On the Domestic Development Trends of Advertising Machines in Recent Years

Author：admin / Publication time：2019-06-19

Advertising machineIt is a new generation of intelligent devices that form a complete advertising and broadcasting control system through terminal software control, network information transmission, and multimedia terminal display. It also uses multimedia display devices such as images, text, videos, and small plugins (weather, exchange rates, etc.)

In recent years, although the domestic advertising machine industry has gradually risen and gained momentum, compared with international giants, although the overall scale of domestic advertising machines is large and has strong momentum, due to their late start, low starting point, and dispersed strength. So the gap is still very obvious.

With the acceleration of technological progress and the formation of a large-scale application market, the demand for large-scale production capacity and product performance of advertising machines will be higher, which poses an urgent need for advertising machine enterprises to grow and strengthen, and accelerate product structure adjustment.

Although China continues to introduce high-end equipment and advanced technology, there is still a considerable gap in cutting-edge technology compared to large enterprises. In the high-end market with sharp technical requirements, most domestic advertising machines are hesitant and have shifted to labor-intensive fields such as shell manufacturing and product assembly. Too many enterprises have invested competition into backend products, and the lack and immaturity of channels, as well as the lack of brands, have indeed led to a flood of low-end products, severe product homogenization, and a relatively chaotic market.

There is less investment in scientific research and fewer core patents. In terms of international high-end patent rights for advertising machines, the proportion of advertising machine enterprises in China is extremely small. But "Although the son of a tiger or a leopard has not yet been written, he already has the aura of eating cows." We use this ancient saying appropriately in the current situation of Chinese advertising machine enterprises. Since entering the advertising machine industry, domestic advertising machine enterprises have witnessed the potential of Chinese advertising machines to be carved and supported in just a few years, from being initially immature and weak to gradually improving their quality and now becoming remarkable.

A swan has great ambitions and a mind full of thoughts. When its wings are not yet full, it will intensify its cultivation.

As of now, in ChinaAdvertising machineThe development prospects of the industry are still very bright. Most advertising machine manufacturers, such as Shenzhen Detian Technology Co., Ltd., are increasing their investment in core technologies and improving service quality.

I believe that Chinese advertising machines will shine brightly in the global advertising machine market in the near future.